Australia's Biggest Bowl Off

PARAMETERS

OBJECTIVES

Bookings
Data capture
Increase frequency of visitation
Customer engagement outside of venue
Provide social content

MARKETING

Bowling is cool!

AUDIENCE

Families
Min 3 people (1 under 16)
Fanatics and Newbies
Fun, competitive, exciting, together time

TIME FRAME

7 weeks
Live date 11th June

USER JOURNEYS

MICRO-SITE MAP

UX STRATEGIES

Minimise sense of tasks
Game focus and clear sense of reward
Clean Micro-exeriences and transitions
Mobile First

MOBILE VERSION

FURTHER UX CONSIDERATIONS

Place a backdrop/location for photo to be taken in centre
Train staff to remind players when they pick up their shoes to take their print-out to enter, direct them to the backdrop to take photo and enter comp
Consider turning score sheet into full score sheet to allow users to enter scores as they bowl
Can we draw on UG data to give the user a rating (e.g. you’re in the top 20%) when they log scores?

IN SUMMARY

Minimise sense of tasks
Game focus and clear sense of reward
Clean Micro-exeriences and transitions
Mobile First