Portfolio - Damien Lutz

About me

I'm a Graphic and Web Designer living
in Sydney, NSW. Starting out in print (digital and four-colour), I now work in online.
I'm passionate about simple and elegant design, and I love analysing and streamlining user experience. Although not a developer, I'm experienced in HTML, CSS and web standards to a level where I am able to build basic sites (like this one). When code and design work together, it's a beautiful thing!

Skills & Qualifications

Photoshop, Illustrator, Indesign
Dreamweaver, Basic Flash
HTML, CSS, Basic CSS3
Experience with jQuery plug ins
Understanding of Web Standards
CMS Experience
Masters in Digital Media - Sydney Uni
Flash Design - Sydney TAFE
HTML - EC College

Employment History

Presently employed as the Digital Designer
for choice.com.au, I have previously worked as the Content Editor and Web Designer for tasteliving.com.au, as Graphic Designer
for Kwik Kopy Printing, and have provided freelance design services.

Contact me at damienlutz@live.com.au

DESIGN

WEB SITES

WEB ELEMENTS

tasteliving.com.au

Content Editor / Designer

Developed look and brand by designing web site and pages
Worked with developers to improve usability of site by creatively using and customising exisiting CMS (Interspire)
Managed creation of online product range (3000+)
Developed other online content
Managed 2 Junior Designers

choice.com.au

Digital Designer

Designed reusable multimedia components to support stories, campaigns and marketing
Worked with developers to impliment new functionality
Produced web graphics for articles and marketing

strathfield.com.au

Content Editor / Designer

Developed online look and brand by designing web pages and elements
Worked with developer to develop usability of site by creatively using and customising exisiting CMS (Interspire)
Managed creation of online product range (3000+)
Developed other online content

Taste Franchise

Digital Designer

Designed and build micro-site

Strathfield Franchise

Content Editor / Designer

Designed and build micro-site

vampsbistro.com

Digital Designer

Designed and build micro-site, to represent the character of this 30yr old business and it's red terrace-house charm.

Bounce Streetwear

eCommerce Site

Zen Day Spa

eCommerce Site

vampsbistro.com

Concept Wholesale eCommerce Site

Designed and build micro-site, intended for wholesale ordeing, and for use in-house on a tablet device.

tasteliving.com.au

Product Combinations

As a designer-based renovation company, it was important for Taste to display how their products worked together. One of the challenges when they first launched was the lack of photographic resources.

As an interim solution, I created a "Room Solutions" site section, by creating graphics (using manufacturers product shots) that grouped products together and showed how each room of the house could be fitted out with products from Taste, from the smallest utensil to the largest
piece of furniture.

choice.com.au

DESIGN GOAL 1:
Increase Subscriptions

METHOD:
Incorporated promotion of HOW WHAT WHY at main call to action:
‣ WHAT CHOICE does
‣ HOW to use CHOICE
‣ WHY subscribe

RESULTS:
Increased subscriptions.

choice.com.au

DESIGN GOAL 2:
Improve User Experience

METHODS:
1. PRODUCT INFOGRAPHICS
To improve conveyance of text-heavy product information I created interactive "What to look for" graphics. These summarised and conveyed the same content in a more user- and mobile-friendly way.

2. "LIFESTYLE" NAVIGATION
To promote the use and benefits of subscription, I proposed a secondary navigation based on "Lifestyles" (such as "Planning a Holiday"). These categories would compliment the existing category-based navigation (Articles, Blogs, Videos), bringing related content together that is otherwise scattered.

3. TOOL BOX
I proposed a 'Tool Box' that grouped older, less-viewed (but still useful) content with more recent content (tutorials, calculators, interactives). This 'Tool Box' brought these tools to the top of the navigation heirarchy, promoting subscription value.

RESULTS:
Interactive, mobile-friendly content, and increased visibility of subscription benefits.