Hi, I'm Damien.

I’m an experience designer with skills in UX, UI, Service Design, and Product Design. I lead mobile, app and web projects from research and ideation, to wire-framing, prototyping, user-testing, and final UI.

 

I also write about technology for Vodafone and UX Collective on Medium, and I explore future experience design through writing speculative fiction.

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Damien Lutz

Experience Designer

damienlutz@live.com.au

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Hi, I'm Damien.

I’m an experience designer with skills in UX, UI, and Service Design. I lead mobile, app and web projects from research and ideation, to wire-framing, prototyping, user-testing, and final UI. View work history

I also write about technology for Vodafone and UX Collective on Medium, and I explore future tech design through writing speculative science fiction.

UX/SD Projects

Projects

Weatherzone App Redesign

Lead CX/UX

Weatherzone is Australia’s leading commercial weather information provider. In 2014, I lead a UX and visual redesign of Weathezone’s digital B2C product suite. The challenge was to appeal to both loyal weather enthusiasts, who love all the detail, while providing a frictionless experience to the millions of people just checking the daily weather.

App Redesign

New Snow & Ski App Design

Weatherzone App Redesign

Lead CX/UX

Hotelscombined App Optimisation

Lead CX/UX

HotelsCombined is one of the leading hotel search aggregators in Australia, and is HUGE in South Korea. With so many competitors, basic search patterns evolve quickly. In 2015, the HC app needed a refresh and fast. Redesigning an already-successful app in such a competitive space was both an honour and a massive challenge.

User Account

400% increase in members

eCommerce Journey

4.5% increased bookings

Hotelscombined App Optimisation

Lead CX/UX

Vodafone Click & Collect Launch

Lead CX/UX

To offer online customers more options to receive their purchases, Vodafone launched Click & Collect as an additional service to their free delivery. I conducted and recorded real-world customer journeys and created the service design map, and facilitated user-testing to refine the UX.

Customer Journey Mapping

Service Design Mapping

Vodafone Click & Collect Launch

Lead CX/UX

To offer online customers more options to receive their purchases, Vodafone launched Click & Collect as an additional service to their free delivery. I conducted and recorded real-world customer journeys and created the service design map, and facilitated user-testing to refine the UX.

Customer Journey Mapping

Service Design Mapping

Weatherzone Website Redesign

Lead UX

Slider WZ Site D

“Awesome work … a better user experience … ultimately this has secured a new long term deal with significant revenue attached…”

Weatherzone Project Manager

Lean Product Design & Strategy

Product Designer & UX

UX/SD Processes

Service Design Blueprint

Using a customer journey map as the basis, Service Design blueprints capture what happens behind the scenes (business processes and people) as customer use a service, highlighting wins and areas for development and/or improvements.

Customer Journey Mapping

Walking in the customer’s shows from end to end and documenting this gives a holistic view of the service, its highlights, and its flaws. These maps form the basis of a customer-led Service Design Blueprint.

Segment of map

Full map

Research - User Needs

To explore how HotelsCombined could profile their users using existing data, I researched how industry leaders, online travel stores and information sites, and travellers themselves, talked about their traveling needs, to define user groups and match their specific needs to hotel features.

Slide2 HC

Research/UX Writing - Terminology

To validate terminology to use for our Click & Collect service launch, I established an approach to research current trends and user awareness.

Workshop Facilitation

Workshops bring people together, give them an opportunity to share their ideas, and bring information out of them that they might otherwise think isn’t useful. Workshops are fun and inform design decisions.

Slide3 HC

Digital Strategy

Using UX to align a business’s online and real-world experiences as one holistic experience.

Slide3 Taste

UX/SD Processes

Researching User Needs

To explore how HotelsCombined could profile their users using existing data, I researched how industry leaders, online travel stores and information sites, and travellers themselves, talked about their traveling needs, to define user groups and match their specific needs to hotel features.

Slide2 HC Mobile

Workshop Facilitation

Workshops bring people together, give them an opportunity to share their ideas, and bring information out of them that they might otherwise think isn’t useful. Workshops are fun and inform design decisions.

Slide3 Hworkshop Mobile

Customer Journey Mapping

Walking in the customer’s shows from end to end and documenting this gives a holistic view of the service, its highlights, and its flaws. These maps form the basis of a customer-led Service Design Blueprint.

Segment of map

Service Design Blueprint

Using a customer journey map as the basis, Service Design blueprints capture what happens behind the scenes (business processes and people) as customer use a service, highlighting wins and areas for development and/or improvements.

Research/UX Writing - Terminology

To validate terminology to use for our Click & Collect service launch, I established an approach to research current trends and user awareness.

UI Design

UI Design

UI & Branding

eCommerce

eCommerce

Utility App

Online Style Guide

eCommerce

eCommerce

Online Style Guide

Infographics

Cyclone Advice

Carbon credit lifecycle

Drone service concept

Future experience design

In 2019, I published my sci-fi novel The Lenz, for which I designed the story’s main technology—an advanced MR (Mixed Reality) contact lens. Designing for sci-fi liberates designers from budget restraints, legacy technology, and stakeholder management; teaches us about design ethics; and it’s a lot of fun.

Designing The Lenz - a future Mixed Reality contact lens

The Lenz prototype

Speculative Fiction

Novel

Novel

Anthology

Speculative Fiction

Writing and publishing speculative fiction allows me to explore and design future tech experiences.

Design Experience

Design Experience

2017 to Present

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

As a Senior UX/UI Designer in a great team, I lead the end-to-end UX design for many desktop, mobile and app projects, from discovery phase workshops, through the design iteration/testing process (including stakeholder management), to final UI design and dev support. I also supported the Service Design stream for our Digital transformation project, working with Deloitte.

2017 to Present

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

As a Senior UX/UI Designer in a great team, I lead the end-to-end UX design for many desktop, mobile and app projects, from discovery phase workshops, through the design iteration/testing process (including stakeholder management), to final UI design and dev support. I also supported the Service Design stream for our Digital transformation project, working with Deloitte.

2015-2016

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

As Senior UX Designer I managed junior designers and worked with data analysts and development to A/B test improvements to a product that is translated into over 30 languages and has over 13million users per month. I also established UX thinking more into the development process, developing closer relationships with the development team.

  • Redesigned user account and tools, contributing to 400% increase in memberships
  • Refined 7 breakpoints to 1(+ a minimum width), improving productivity for both Design and Dev teams
  • Improved App home screen and calendar, contributing to 4.5% increase in bookings
  • UX and Visual Design for online booking, contributing to increase in revenue across all markets
  • Creatively directed the production of complete online Style Guide
  • Established UX/Design review process within development phase, workshops and stakeholder meetings

2015-2016

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

As Senior UX Designer I managed junior designers and worked with data analysts and development to A/B test improvements to a product that is translated into over 30 languages and has over 13million users per month. I also established UX thinking more into the development process, developing closer relationships with the development team.

  • Redesigned user account and tools, contributing to 400% increase in memberships
  • Refined 7 breakpoints to 1(+ a minimum width), improving productivity for both Design and Dev teams
  • Improved App home screen and calendar, contributing to 4.5% increase in bookings
  • UX and Visual Design for online booking, contributing to increase in revenue across all markets
  • Creatively directed the production of complete online Style Guide
  • Established UX/Design review process within development phase, workshops and stakeholder meetings

2012-2015

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

Working with the Fairfax UX Team, I redesigned weatherzone.com.au, and the Weatherzone iPhone App, as part of a user-focused rebranding of all Weatherzone products. I also designed customized data and map-based B2B interfaces, and worked with 9News and Yahoo7 to translate their weather pages into refreshed responsive designs.

2012-2015

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

Working with the Fairfax UX Team, I redesigned weatherzone.com.au, and the Weatherzone iPhone App, as part of a user-focused rebranding of all Weatherzone products. I also designed customized data and map-based B2B interfaces, and worked with 9News and Yahoo7 to translate their weather pages into refreshed responsive designs.

2011-2012

Digital Designer

Client-side | Web

I assisted the company’s transformation to a digital-focused product by designing and developing promotional and reusable digital elements. I also created journalistic infographics.

2017 - 2020 | Study

2011-2012

Digital Designer

Client-side | Web

I assisted the company’s transformation to a digital-focused product by designing and developing promotional and reusable digital elements. I also created journalistic infographics.

2010-2011

Content Editor/Digital Designer

Client-side | Web, Tablet

Working closely with development, branding, store product managers and warehouse logistics, I lead a team of two junior designers to develop the UX, visual design and content for Strathfield’s eCommerce site and for www.tasteliving.com.au.

2011 - 2020

Courses in UX & Future Tech

2020 | Product Manager/Owner Foundations – Academy XI

2020 | Project Management for Designers – Linkedin Learning

2019 | Service Design – Vodafone Training

2019 | Methods of Design SynthesisUdemy | Certificate

2019 | Micro copy and UX Writing: Mini Course – UX Writing Hub

2019 | Gamification: Motivation Psychology & The Art of Engagement – Udemy | Certificate

2019 | Gamification & Behavioural DesignUdemy | Certificate

2018 | Designing for Virtual Reality: 1 Day Bootcamp – Academy XI

2013 | 3D Printing: A Hands-on Workshop – General Assembly

2011 | Agile Wire-framing and Prototyping – General Assembly

2005-2008 | Study

Masters in Design Science

Digital Media & Design

Awards & Prizes

Sony Foundation Scholarship

University of Sydney Digital Media Prize

2010-2011

Content Editor/Digital Designer

Client-side | Web, Tablet

Working closely with development, branding, store product managers and warehouse logistics, I lead a team of two junior designers to develop the UX, visual design and content for Strathfield’s eCommerce site and for www.tasteliving.com.au.

2005-2008

Masters in Design Science

Digital Media & Design

Awards & Prizes

Sony Foundation Scholarship

University of Sydney Digital Media Prize

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