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Hi, I'm Damien.

I’m an Experience Designer with skills in UX, Service and Product Design. I lead mobile, app and web projects from research to launch.

 

I also write about technology for Vodafone and UX Collective, explore Speculative & Future Design, and publish science fiction.

 

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Damien Lutz

Experience Designer

damienlutz@live.com.au

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Hi, I'm Damien.

I’m an Experience Designer with skills in UX, Service and Product Design. I lead mobile, app and web projects from research to launch.

 

I also write about technology for Vodafone and UX Collective, explore Speculative & Future Design, and publish science fiction.

 

UX/SD Projects

Projects

Weatherzone app and site redesign

Role: Lead CX/UX

Project: Redesign app and Website (50+ pages) to increase downloads and traffic

Client: Weatherzone, Australia’s leading commercial weather information provider

Challenge: Appeal to loyal, detail-loving weather enthusiasts while providing a frictionless experience to millions of ‘lifestyle’ users checking the weather only occasionally

Methods: Heuristic review, Surveys, Personas, Competitor Analysis, Prototyping, and Usertesting

Results: A design that has remained current since 2015

App Redesign

New Snow & Ski App Design

“Awesome work … a better user experience … ultimately this has secured a new long term deal with significant revenue attached…”

Weatherzone Project Manager

Weatherzone app and site redesign

Role: Lead CX/UX

Project: Redesign app and Website (50+ pages) to increase downloads and traffic

Challenge: Appeal to loyal, detail-loving weather enthusiasts while providing a frictionless experience to millions of ‘lifestyle’ users checking the weather only occasionally

Results: A design that has remained current since 2015

App Redesign

New Snow & Ski App Design

“Awesome work … a better user experience … ultimately this has secured a new long term deal with significant revenue attached…”

- Weatherzone Project Manager

Hotelscombined App Optimisation

Role: Lead UX

Project: Optimise a hotel search experience to increase bookings

Client: HotelsCombined, one of Australia’s leading hotel search aggregators

Challenge: Redesign an already-successful app in a hyper-competitive industry

Methods: Researching how industry leaders, online travel stores, information sites, and travellers themselves talked about their travelling needs to define user personas, then matching their needs to hotel features to personalise journeys; drawing on the most effective aspects from competitors and working closely and agile with developers to optimise the key UX element—the booking calendar

Results: A more intuitive search calendar contributing to 4.5% increase in bookings and 400% increase in members

User Account

400% increase in members

eCommerce Journey

4.5% increased bookings

Hotelscombined App Optimisation

Role: Lead UX

Project: Optimise a hotel search experience to increase bookings

Challenge: Redesign an already-successful app in a hyper-competitive industry

Results: A more intuitive search calendar contributing to 4.5% increase in bookings and 400% increase in members

400% increase in members

4.5% increased bookings

Vodafone Click & Collect Launch

Role: Lead CX/UX

Project: MVP Click & Collect launch for Vodafone

Challenge: Design an MVP solution for selected stores only without real-time store data

Methods: Mapping a Customer Journey for an exsiting C&C experience to identify highlights, flaws an opportunities, and mapping this against business systems and processes to map a Service Design Blueprint.

Result: A customer-led approach, combined with agile stakeholder engagement, contributed to a successful launch that has since expanded to more stores

Customer Journey Map

Journey Map Segment

Service Design Blueprint

Terminology research

Challenge: Researching current trends and user awareness, I validated product naming and terminology, and then mapped this approach for other designers.

Vodafone Click & Collect Launch

Role: Lead CX/UX

Project: MVP Click & Collect launch for Vodafone

Challenge: Design an MVP solution for selected stores only without real-time store data

Result: A customer-led approach, combined with agile stakeholder engagement, contributed to a successful launch that has since expanded to more stores

Customer Journey Map

Journey Map Segment

Service Design Blueprint

Terminology research

Challenge: Researching current trends and user awareness, I validated product naming and terminology, and then mapped this approach for other designers.

Product & Innovation

Product & Innovation

Connecting digital and real-world experiences

Role: Lead UX

Project: Taste Living Online Store

Challenge: Generate in-store traffic

Result: A multi-channel experience connecting the online and real-world experiences (Unfortunately this concept was deprioritised)

Connecting digital and real-world experiences

Role: Lead UX

Project: Taste Living Online Store

Challenge: Generate in-store traffic

Result: A multi-channel experience connecting the online and real-world experiences (Unfortunately this concept was deprioritised)

Lean Product Design

Role: Product Design

Project: New event search app

Problem: Finding and comparing LGBTQ+ activities is hard and time-consuming

Lean Product Design

Role: Product Design

Project: New event search app

Problem: Finding and comparing LGBTQ+ activities is hard and time-consuming

UI Design

UI & Branding

eCommerce

eCommerce

Utility App

Online Style Guide

Infographics

Cyclone Advice

Carbon credit lifecycle

Drone service concept

Speculative & Future Design

Speculative & Future Design

Experimenting with design and writing to explore the future

In 2019, I published my sci-fi novel The Lenz, for which I designed a future Mixed Reality contact lens and its experience. I combined the world-building techniques of science fiction with design methods and created my own Speculative Design method.

Guerilla prototyping Mixed Reality

Speculative Design

In 2019, I published my sci-fi novel The Lenz, for which I designed a future Mixed Reality contact lens and its experience. I combined the world-building techniques of science fiction with design methods and created my own Speculative Design method.

Guerilla prototyping Mixed Reality

Speculative Fiction

Design Experience

Design Experience

2017 to Present

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

As a Senior UX/UI Designer in a great team, I lead the end-to-end UX design for many desktop, mobile and app projects, from discovery phase workshops, through the design iteration/testing process (including stakeholder management), to final UI design and dev support. I also supported the Service Design stream for our Digital transformation project, working with Deloitte.

2017 to Present

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

As a Senior UX/UI Designer in a great team, I lead the end-to-end UX design for many desktop, mobile and app projects, from discovery phase workshops, through the design iteration/testing process (including stakeholder management), to final UI design and dev support. I also supported the Service Design stream for our Digital transformation project, working with Deloitte.

2015-2016

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

As Senior UX Designer I managed junior designers and worked with data analysts and development to A/B test improvements to a product that is translated into over 30 languages and has over 13million users per month. I also established UX thinking more into the development process, developing closer relationships with the development team.

  • Redesigned user account and tools, contributing to 400% increase in memberships
  • Refined 7 breakpoints to 1(+ a minimum width), improving productivity for both Design and Dev teams
  • Improved App home screen and calendar, contributing to 4.5% increase in bookings
  • UX and Visual Design for online booking, contributing to increase in revenue across all markets
  • Creatively directed the production of complete online Style Guide
  • Established UX/Design review process within development phase, workshops and stakeholder meetings

2015-2016

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

As Senior UX Designer I managed junior designers and worked with data analysts and development to A/B test improvements to a product that is translated into over 30 languages and has over 13million users per month. I also established UX thinking more into the development process, developing closer relationships with the development team.

  • Redesigned user account and tools, contributing to 400% increase in memberships
  • Refined 7 breakpoints to 1(+ a minimum width), improving productivity for both Design and Dev teams
  • Improved App home screen and calendar, contributing to 4.5% increase in bookings
  • UX and Visual Design for online booking, contributing to increase in revenue across all markets
  • Creatively directed the production of complete online Style Guide
  • Established UX/Design review process within development phase, workshops and stakeholder meetings

2012-2015

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

Working with the Fairfax UX Team, I redesigned weatherzone.com.au, and the Weatherzone iPhone App, as part of a user-focused rebranding of all Weatherzone products. I also designed customized data and map-based B2B interfaces, and worked with 9News and Yahoo7 to translate their weather pages into refreshed responsive designs.

2012-2015

UX/UI Designer

Client side | Web, Mobile, App (Native and Hybrid)

Working with the Fairfax UX Team, I redesigned weatherzone.com.au, and the Weatherzone iPhone App, as part of a user-focused rebranding of all Weatherzone products. I also designed customized data and map-based B2B interfaces, and worked with 9News and Yahoo7 to translate their weather pages into refreshed responsive designs.

2011-2012

Digital Designer

Client-side | Web

I assisted the company’s transformation to a digital-focused product by designing and developing promotional and reusable digital elements. I also created journalistic infographics.

2017 - 2020 | Study

2011-2012

Digital Designer

Client-side | Web

I assisted the company’s transformation to a digital-focused product by designing and developing promotional and reusable digital elements. I also created journalistic infographics.

2010-2011

Content Editor/Digital Designer

Client-side | Web, Tablet

Working closely with development, branding, store product managers and warehouse logistics, I lead a team of two junior designers to develop the UX, visual design and content for Strathfield’s eCommerce site and for www.tasteliving.com.au.

2011 - 2020

Courses in UX & Future Tech

2020 | Product Manager/Owner Foundations – Academy XI

2020 | Project Management for Designers – Linkedin Learning

2019 | Service Design – Vodafone Training

2019 | Methods of Design SynthesisUdemy | Certificate

2019 | Micro copy and UX Writing: Mini Course – UX Writing Hub

2019 | Gamification: Motivation Psychology & The Art of Engagement – Udemy | Certificate

2019 | Gamification & Behavioural DesignUdemy | Certificate

2018 | Designing for Virtual Reality: 1 Day Bootcamp – Academy XI

2013 | 3D Printing: A Hands-on Workshop – General Assembly

2011 | Agile Wire-framing and Prototyping – General Assembly

2005-2008 | Study

Masters in Design Science

Digital Media & Design

Awards & Prizes

Sony Foundation Scholarship

University of Sydney Digital Media Prize

2010-2011

Content Editor/Digital Designer

Client-side | Web, Tablet

Working closely with development, branding, store product managers and warehouse logistics, I lead a team of two junior designers to develop the UX, visual design and content for Strathfield’s eCommerce site and for www.tasteliving.com.au.

2005-2008

Masters in Design Science

Digital Media & Design

Awards & Prizes

Sony Foundation Scholarship

University of Sydney Digital Media Prize