DAMIEN LUTZ
UX/UI/SD DESIGNER
I’m Damien, I’m a UX/UI and Service Designer based in Sydney. My human-centred design approach aims to balance user needs with business and technical requirements to deliver customer-centric and commercially-successful experiences.
DESIGN PROJECTS
VODAFONE
To offer online customers more options to receive their purchases, Vodafone launched Click & Collect as an additional service to their free delivery. I conducted and recorded real-world customer journeys and created the service design map, and facilitated user-testing to refine the UX.
Customer Journey Mapping
Service Design Mapping
WEATHERZONE
Weatherzone is Australia’s leading commercial weather information provider. In 2014, I lead a UX and visual redesign of Weathezone’s digital B2C product suite. The challenge was to appeal to both loyal weather enthusiasts, who love all the detail, while providing a frictionless experience to the millions of people just checking the daily weather.
Weatherzone App Redesign
Snow & Ski App
HOTELSCOMBINED
HotelsCombined is one of the leading hotel search aggregators in Australia, and is HUGE in South Korea. With so many competitors, basic search patterns evolve quickly. In 2015, the HC app needed a refresh and fast. Redesigning an already-successful app in such a competitive space was both an honour and a massive challenge.
HotelsCombined User Account
400% increase in members
HotelsCombined eCommerce
Increased bookings
HotelsCombined App
WEATHERZONE B2B
I also improved the UX and visual design of Weatherzone’s Business site and online portal, engaging exsiting customers to better understand their industry’s needs.
“Awesome work … a more functional weather site … giving a better user experience … Ultimately this has secured a new long term deal with significant revenue attached …”
Project Manager - Weatherzone
VODAFONE
Among the many projects I’ve worked on at Vodafone, none were as exciting as designing and launching Australia’s first Unlimited Data plan. With Optus and Telstra hot on our tail, and the ACCC throwing up hurdles at every turn, we managed to launch first with a complex product that consumers appreciated and understood, resulting in 45% increase in sales in the first week.
UX PROCESSES
RESEARCH - TERMINOLOGY
To validate the use of the term “Click & Collect” (as opposed to “Pick up in-store”), I researched current trends and user awareness.
RESEARCH - USER NEEDS
To explore how HotelsCombined could profile their users using existing data, I researched how industry leaders, online travel stores and information sites, and travellers themselves, talked about their traveling needs, to define user groups and match their specific needs to hotel features.
CUSTOMER JOURNEY MAPPING
Walking in the customer’s shows from end to end and documenting this gives a holistic view of the service, its highlights, and its flaws. These maps form the basis of a customer-led Service Design Blueprint.
WORKSHOPS
Workshops bring people together, give them an opportunity to share their ideas, and bring information out of them that they might otherwise think isn’t useful. Workshops are fun and inform design decisions.
PROTOTYPING
Using Azure or Invision, I build working prototypes to test and test and test! Check out a working protoype by clicking an image below.
Online hotel booking
User account
STRATEGY
Using UX to align a business’s online and real-world experiences as one holistic experience.
VISUAL DESIGN
UI AND BRANDING
Wholesale e-commerce
Strathfield e-commerce
iSight App
Online Style Guide
INFOGRAPHICS
Cyclone Preparation
Carbon credit lifecycle
Drone service concept
SERVICE DESIGN BLUEPRINT
Using a customer journey map as the basis, Service Design blueprints capture what happens behind the scenes as customer use a service, highlighting wins and areas for development and/or improvements.
EXPERIENCE SUMMARY
2017-Present - Senior UX/UI Designer
Client side | Web, Mobile, App (Native and Hybrid)
As a Senior UX/UI Designer in a great team, I provide end-to-end UX design for desktop, mobile and app, from discovery phase workshops, through the design iteration/testing process (including stakeholder management), to final UI design and dev support. I also supported the Service Design stream for our Digital transformation project, working with Deloitte.
2015-2016 - Senior UX/UI Designer
Client side | Web, Mobile, App (Native and Hybrid)
As Senior UX Designer I managed designers and worked with data analysts and development to A/B test improvements to a product that is translated into over 30 languages and has over 13million users per month. I also established UX thinking more into the development process, developing closer relationships with the development team.
- Redesigned user account and tools, contributing to 400% increase in memberships
- Refined 7 breakpoints to 1(+ a minimum width), improving productivity for both Design and Dev teams
- Improved App home screen and calendar, contributing to 4.5% increase in bookings
- UX and Visual Design for online booking, contributing to increase in revenue across all markets
- Creatively directed the production of complete online Style Guide
- Established UX/Design review process within development phase, workshops and stakeholder meetings
2012-2015 - UX/UI Designer
Client side | Web, Mobile, App (Native)
Working with the Fairfax UX Team, I redesigned weatherzone.com.au, and the Weatherzone iPhone App, as part of a user-focused rebranding of all Weatherzone products. I also designed customized data and map-based B2B interfaces, and worked with 9News and Yahoo7 to translate their weather pages into refreshed responsive designs.
2011-2012 - Digital Designer
Client-side | Web
I assisted the company’s transformation to a digital-focused product by designing and developing promotional and reusable digital elements. I also created journalistic infographics.
2010-2011 - Content Editor/Designer
Client-side | Web, Tablet
Working closely with development, branding, store product managers and warehouse logistics, I lead a team of two junior designers to develop the UX, visual design and content for Strathfield’s eCommerce site and for www.tasteliving.com.au.
DISCOVERY SKILLS
Discovery workshops (Info gathering, scoping, sketching)
Competitor research
Impact assessment
User research
Journey mapping
IA mapping
DESIGN SKILLS
Wire-framing (Sketch, Axure)
Design (Sketch, Axure, Photoshop)
Prototyping (Sketch+Invision, Axure)
User testing (scripting, facilitating, analysing)
Dev support (Zeplin)
PROJECT MANAGEMENT
UX project planning
UX time estimations
Stakeholder management
